Privacy Policy

Welcome to UmamusumeWiki.com (“we,” “our,” or “us”). Your privacy is critically important to us. This Privacy Policy explains what information is collected when you visit https://umamusumewiki.com/, how we use and safeguard that information, and your privacy rights under international data protection laws including the GDPR and CCPA.

1. Data Collection & Log Files

UmamusumeWiki.com follows a standard industry procedure of using server log files. These files automatically log visitors when they access pages across the website. All hosting providers and content delivery networks (including Amazon Web Services / CloudFront) perform this as part of standard hosting analytics and security monitoring.

The information collected inside log files includes:

• Internet Protocol (IP) addresses (anonymized where applicable)
• Browser type, version, and device screen resolution
• Internet Service Provider (ISP) and general geographic region
• Date and time stamps of requests
• Referring/exit pages and clickstream navigation paths

These log files are not linked to any information that is personally identifiable. The purpose of the information is strictly for analyzing traffic trends, administering the website, diagnosing technical issues, preventing automated abuse, and gathering broad demographic insights.

2. Cookies & Web Beacons

Like most modern websites, UmamusumeWiki.com uses “cookies” and browser local storage (localStorage). Cookies are small text files placed on your device to store preferences and improve your browsing experience.

• Functional & Preference Storage: We use browser storage to remember your selected visual theme (Light Mode vs. Dark Mode), server filter scope (Global EN vs. All JP), and custom Support Card decks saved inside our no-login Support Deck Builder.
• Performance & Security Cookies: Used by our delivery infrastructure to ensure fast page loading and reliable asset caching.

You can choose to disable cookies through your individual browser options. More detailed information about cookie management with specific web browsers can be found on the browsers’ respective help websites.

3. Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to understand how visitors interact with our database, tier lists, and strategy guides. GA4 collects anonymized data regarding page views, session duration, approximate geolocation, and device types.

Google Analytics uses first-party cookies to report on user interactions without identifying individual visitors personally. IP anonymization is enabled by default in GA4. You can opt out of Google Analytics tracking at any time by installing the official Google Analytics Opt-out Browser Add-on or by adjusting your browser’s privacy and cookie settings.

4. Third-Party Advertising & Affiliate Disclosure

Google AdSense & Third-Party Advertising Cookies

We may partner with third-party advertising networks, including Google AdSense, to serve advertisements when you visit UmamusumeWiki.com. Google and its advertising partners use cookies (such as the Google advertising / DoubleClick DART cookie) and web beacons to serve ads based on your prior visits to UmamusumeWiki.com and other sites on the Internet.

• Google’s use of advertising cookies enables it and its partners to serve personalized or non-personalized ads to users based on their browsing interests.
• Users may opt out of personalized advertising at any time by visiting Google Ads Settings.
• Alternatively, you can opt out of third-party vendor cookies used for personalized advertising by visiting www.aboutads.info/choices or www.youronlinechoices.eu.

Affiliate Marketing Programs Disclosure

UmamusumeWiki.com participates in third-party affiliate marketing programs to help fund server hosting and database maintenance costs. Specifically:

• Amazon Associates Program: UmamusumeWiki.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
• Play-Asia & eBay Partner Network: Outbound product links to official character scale figures, Nendoroids, and collectible merchandise on Play-Asia and eBay may contain affiliate tracking identifiers.

When you click on an affiliate merchandise link and complete a qualifying purchase, the respective merchant may use cookies to attribute the referral and provide a small commission to us at zero additional cost to you.

5. User Rights under GDPR & CCPA

European Economic Area (EEA) & UK Users — GDPR Rights

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you are entitled to the following data protection rights under the General Data Protection Regulation (GDPR):

• The right to access: You have the right to request copies of any personal data we may hold about you.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict or object to processing: You have the right to object to our processing of your personal data or request restriction of processing.
• The right to data portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you.

California Residents — CCPA / CPRA Privacy Rights

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California consumers have the right to:

• Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that it has collected about consumers.
• Request that a business delete any personal data about the consumer that the business has collected.
• Request that a business that sells or shares a consumer’s personal data not sell or share the consumer’s personal data. (Note: UmamusumeWiki.com does not sell personal information to third parties.)
• Exercise these privacy rights free from discrimination.

To exercise any of your GDPR or CCPA privacy rights, or if you have questions regarding this Privacy Policy, please reach out to us via our Contact Us page.